

Block by Block Initiative Highlighted
PBID's Block by Block Initiative encourages downtown business owners to identify necessary improvements and alert the right people. Read full story at Chico ER...

Maintain a consistently clean, safe, and welcoming downtown by proactively identifying and addressing small issues before they become larger problems.
Eyes on every block. No small issue goes unnoticed. Consistent attention to reinforce standards. Visible care to build public confidence.
Downtown footprint will be segmented into defined zones (4–6 total, Zone A-Core, Zone B, outer streets) and with priority attention to the Plaza and what is occurring.
Board Member Anika Rodriguez leads this initiative and additional Directors or business owners would be invited to adopt remaining blocks to ensure full district coverage (sort of a neighborhood watch). Work would be in collaboration with the Ambassador team and city.
This is not a formal inspection program, but a consistent “eyes on the street” presence. Through routine daily activity and regular weekly coverage in block areas, purposefully:
• Identify litter and cleaning gaps
• Flag minor repairs and maintenance issues
• Note lighting concerns
• Document aesthetic improvement opportunities
• Observe recurring trouble spots
• Highlight small projects that could enhance appeal
Findings would be documented on a map of those blocks with back-up photos:
• Location reference (address or landmark)
• Description of issue
• Photo (when appropriate)
• Recommended action
• Responsible party (PBID, City, property owner, other)
A simple tracking log will allow PBID to:
• Coordinate directly with Ambassadors
• Communicate with the City
• Notify property owners when needed
• Integrate improvements into Fresh Coat or other programs
• Monitor recurring patterns