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Fresh Coat

PBID 2026 Initiative
PBID Tier: Activation
PBID Initiative: Fresh Coast
PBID Lead: Building Enhancement Committee
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Refreshing Downtown, one building at a time.
Purpose

The Downtown Chico Building Enhancement Initiative is designed to:

  • Rapidly improve the appearance of key downtown buildings

  • Easy to participate for property owners – blanket permitting, color selection, pre-screened vendors, no cost allows small but high-impact improvements

  • Change public perception from decline → care → reinvestment

  • Leverage limited funds to unlock private investment and future grants

 

This is not a cash grant. It is a PBID-led/City-approved improvement partnership that delivers visible results. The initial funding is intended as a demonstration phase to:

  • Create visible improvements in key downtown locations

  • Test streamlined permitting and delivery

  • Position the program for future City, grant, and private funding

 

Target Area & Strategy​​
Geography 
  • Downtown Chico only

  • Block by Block – starting with most visible block Broadway between 1st & 2nd.

Building Focus
  • Downtown Chico onlyHighly visible buildings that:

  • Anchor key corridors

  • Frame gateways or intersections

  • Currently project has disinvestment, neglect, or visual fatigue

  • Both occupied and vacant buildings eligible

Strategy 
  1. Start with Block by Block, 3–5 highly visible buildings, selection process

  2. Create a before/after visual impact

  3. Use those projects to:

  • Build owner trust

  • Attract new funding

  • Expand the program citywide downtown

 

Eligible Improvements (high-impact, fast, visible)​​

Focus on what people see from the sidewalk.

Core Improvements 
  • Power washing (brick, stucco, concrete)

  • Exterior painting (storefronts, trim, upper façade)

  • Historic cornice enhancement (paint, minor repair)

  • Removal of visual clutter (old signage remnants, peeling paint)

  • Exterior lighting upgrades (simple, warm, code-compliant)

  • Signage

Optional/Phase 2
  • Planters or landscaping at storefront edge

  • Window film or temporary activation graphics

  • Awnings (if cost allows)

Not Eligible 
  • Interior work

  • Structural repair

  • Code upgrades unrelated to appearance

  • New signage programs (unless tied to façade refresh)

 

City Program Agreement & Approvals

Minimize administrative burden for both staff and property owners request the City to participate to create an easy to implement program:

  • Confirm eligible improvements consistent with adopted design standards

  • Create a streamlined or blanket permit approach for initiative projects

  • Identify any constraints that might be faced for any of the projects-type in the program.

  • Allow PBID to be applicant for work with property owner approval.

  • Consider discount or waiver of permit fees (if required)

How Property Owners Participate (the “yes” framework)

Selection

  • A PBID Committee team will identify 3-5 building on a block that need refresh, those will be documented why a Fresh Coat is needed.*

  • Committee will outreach to property owners to engage them in 1) building enhancement on their own to freshen the block or 2) participate in the program.

  • Sign agreements and approvals for wok to be done.

Design Control - all work must follow:

  • City of Chico Downtown Design Guidelines

  • Provide a color palette selection - PBID working to partner with a paint manufacturer to donate paint

  • Simple storefront standards (trim, cornice emphasis, base colors)

How this works in practice:

  • City Planning review to ensure any of the color options being offered fit all design guidelines

  • Owners can simply choose from selection

  • Any custom colors/design may require review and cost sharing

Making It Easy: Pre-Approved Contractors

  • PBID will maintain a small bench of pre-approved vendors, such as:

    • 1–2 power washing companies

    • 2 painting contractors

    •  lighting contractor (if used)

    • PBID issues work orders

  • PBID proposes to partner with 3CORE as fiscal administrator to pays vendors directly

Owners must agree to:

  • Sign agreement for work with Hold Harmless clauses.

  • Have no outstanding code or enforcement citations.

  • Maintenance commitment: Maintain improvements for 3–5 years

  • Access & approvals: Allow PBID/City/contractors access for agreed scope

  • Visibility: Allow temporary project signage and before/after photos

  • No cash goes to the owner. PBID pays vendors directly.

 

Budget Reality
  • $25,000 PBID funds-Initial Pilot Phase

  • PBID will be working to identify partners to sponsor or in-kind donations of supplies.

    • Paint Manufacturers

    • Revitalization Grants

    • Private sponsors (banks, utilities, foundations)

    • Corporate or institutional partners

    • Foundations

 

Program Administration

PBID Role
PBID will administer/coordinate the program and 3CORE is fiscal agent for funding and payments:

  • Property owner outreach and agreements

  • Contractor coordination

  • Permit coordination with City staff

  • Payment of contractors’ documentation

PBID will utilize pre-approved contractors familiar with downtown standards to ensure quality, consistency, and efficient delivery.
City Role

  • Formal City acknowledgement:

    • Program aligns with City design standards

    • Staff liaison for initiative

    • No zoning or entitlement changes required

 

3CORE Program Enhancement

3CORE, the regional economic development district, is offering to building owners an additional program for improving their spaces in Downtown. Building owners are eligible to apply for low interest loans, up to $100,000 at rates lower than prime (as much
2% lower than prime) with a low process fee for building improvements.
3CORE loan proceeds may be used for any of the following:

  • Purchasing land, buildings or existing businesses

  • Purchasing furniture, fixtures, machinery and equipment

  • Business expansions or start-ups

  • Leasehold improvements

Terms - Loan terms are generally between three and seven years. Loan terms for purchasing land, buildings or businesses may be up to 15 years.

 

* Note:  PBID Board Members are not eligible for program.

Mailing Address

PO Box 3098
Chico, CA 95927

Contact Us

Ambassador Services:
1-530-433-8566
awilliams@blockbyblock.com

Other Inquiries:
Audrey Taylor
PBID Coordinator
audrey@pbid-downtownchico.com

Request Service

Clean-up, power washing, after-hours escort? Submit this form or contact us at 530-433-8566. Read more about Ambassador Services

© 2025 by Downtown Chico Property-Based Improvement District

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