In the first six months of 2026 Chico's Downtown Ambassadors swept litter from 9,226 block faces, removed 541 biohazards, and provided hospitality assistance 3,313 times. Find out what else they accomplished in the 2026 Six-Month Report (PDF).

PBID’s 'Fresh Coat' initiative to brighten faded storefronts completed its first project with a fresh coat of paint added to the former Ellis building on the 100 block of Broadway.

Downtown Chico PBID has proposed a pilot program allowing drivers to park two hours for free during the summer months. The goal is to draw more shoppers and diners downtown. See full story at Action News Now...

PBID's Block by Block Initiative encourages downtown business owners to identify necessary improvements and alert the right people. Read full story at Chico ER...

Brendan Ottoboni, Chico Director of Public Works, is encouraging PBID members to participate in the Downtown Revitalization Workshop this Thursday, April 16, 5:30–7:30 PM.

Downtown Chico PBID has formally submitted its annual report to the City of Chico. The attached report presents financials and a summary of services and describes upcoming initiatives and reallocation of resources to promote downtown investment.