Downtown Chico PBID has proposed a pilot program allowing drivers to park two hours for free during the summer months. The goal is to draw more shoppers and diners downtown. See full story at Action News Now...

PBID's Block by Block Initiative encourages downtown business owners to identify necessary improvements and alert the right people. Read full story at Chico ER...

Brendan Ottoboni, Chico Director of Public Works, is encouraging PBID members to participate in the Downtown Revitalization Workshop this Thursday, April 16, 5:30–7:30 PM.

Downtown Chico PBID has formally submitted its annual report to the City of Chico. The attached report presents financials and a summary of services and describes upcoming initiatives and reallocation of resources to promote downtown investment.

The federal Opportunity Zone 2.0 Program will provide benefits to investors in designated areas. The Governor must select which census tracts to nominate, following a competitive application process. The attached fact sheet spells out Opportunity Zone basics.

What Starbucks’ Downtown Transition Really Says About Chico. Downtown has never been about national chains. What people love about downtown Chico is its local businesses — independent shops, restaurants, and services that reflect the creativity and character of this community. Starbucks was the rare exception, not the defining feature.