Downtown Chico PBID has proposed a pilot program allowing drivers to park two hours for free during the summer months. The goal is to draw more shoppers and diners downtown. See full story at Action News Now...

Brendan Ottoboni, Chico Director of Public Works, is encouraging PBID members to participate in the Downtown Revitalization Workshop this Thursday, April 16, 5:30–7:30 PM.

The federal Opportunity Zone 2.0 Program will provide benefits to investors in designated areas. The Governor must select which census tracts to nominate, following a competitive application process. The attached fact sheet spells out Opportunity Zone basics.

What Starbucks’ Downtown Transition Really Says About Chico. Downtown has never been about national chains. What people love about downtown Chico is its local businesses — independent shops, restaurants, and services that reflect the creativity and character of this community. Starbucks was the rare exception, not the defining feature.

The decision to consolidate the downtown store into Starbucks’ newer Mangrove Avenue location is not related to performance, parking, safety, or homelessness. Rather, it reflects a broader corporate strategy that has been underway for several years

Under the initiative to create a vibrant and welcoming physical downtown destination, the Downtown Building Enhancement Committee conducted an inventory and assessment of vacant buildings in downtown Chico. In order to market those properties, a new StoryMap offers a virtual tour of those properties, with specs and photos. This effort is part of the "Why Downtown Chico" campaign to attract potential tenants, and the StoryMap also offers introductory information on the benef