PBID’s 'Fresh Coat' initiative to brighten faded storefronts completed its first project with a fresh coat of paint added to the former Ellis building on the 100 block of Broadway.

Downtown Chico PBID has proposed a pilot program allowing drivers to park two hours for free during the summer months. The goal is to draw more shoppers and diners downtown. See full story at Action News Now...

Brendan Ottoboni, Chico Director of Public Works, is encouraging PBID members to participate in the Downtown Revitalization Workshop this Thursday, April 16, 5:30–7:30 PM.

The federal Opportunity Zone 2.0 Program will provide benefits to investors in designated areas. The Governor must select which census tracts to nominate, following a competitive application process. The attached fact sheet spells out Opportunity Zone basics.

What Starbucks’ Downtown Transition Really Says About Chico. Downtown has never been about national chains. What people love about downtown Chico is its local businesses — independent shops, restaurants, and services that reflect the creativity and character of this community. Starbucks was the rare exception, not the defining feature.

The decision to consolidate the downtown store into Starbucks’ newer Mangrove Avenue location is not related to performance, parking, safety, or homelessness. Rather, it reflects a broader corporate strategy that has been underway for several years