PBID’s 'Fresh Coat' initiative to brighten faded storefronts completed its first project with a fresh coat of paint added to the former Ellis building on the 100 block of Broadway.

Downtown Chico PBID has proposed a pilot program allowing drivers to park two hours for free during the summer months. The goal is to draw more shoppers and diners downtown. See full story at Action News Now...

PBID's Block by Block Initiative encourages downtown business owners to identify necessary improvements and alert the right people. Read full story at Chico ER...